I’m Sheena, UX content strategist/copywriter with a growth mindset
In my career, I’ve built up 8+ years experience in content creation and strategy, working for teams specializing in SEO content, lead generation and UX. I’m creative and analytical (double majored in Creative Writing and Economics) with a growth mindset. I’m always looking for opportunities to improve personally and professionally by being open to learning new things everyday.
Summary of Experience
- 8 years content creation: SEO content, white papers, case studies, landing pages
- 8 years SEO: On-page/Off-page SEO, technical SEO, keyword research, competitive analysis, link building, international SEO, local SEO
- 8 years content management: Joombla, WordPress, Kentico, Ingeniux, proprietary CMS
- 6 years social media: Twitter, Facebook, Buffer
- 5 years journalism: AP Style, interviewing, feature writing, copy editing, page design
- 3 years UX content: Microcopy, landing pages, “get a quote” and purchase flows, error messages, system emails, campaign emails
Sheena Rafferty 